You already know that an authentic and consistent online presence via social media is one of the best ways to let the world know about you and your business.
But here’s something to think about…
How do you set up a social media campaign that grabs attention? How do you build an audience of true fans and followers? How do you grow your tribe?
Social media is an extremely powerful and flexible marketing and sales tool. Ultimately, it’s up to you to decide how to use this powerful global platform to benefit your business and expand your client list.
Personally, I look at a social media campaign as a great way to connect with my followers and get to know them. It’s a channel to share who I truly am and it’s also a space where I can let them know about my products or programs.
My advice? Don’t complicate or overthink your options. Remember – social media is called “social” for a reason! See your social media campaign as a fun way to connect with your ideal customers and grow a tribe of loyal fans and followers.
Here are some proven, easy-to-implement tips you can use to achieve high engagement and create authentic connections on all your social media accounts.
Tip #1 Maximize that “high traffic” window
Finding the right times to post on your social media accounts can be confusing because there’s just so much conflicting information out there! For me, one of the most popular times to post is after 3 pm because I’ve observed that social traffic is highest in the late afternoon.
It makes sense when you think about it. People are getting restless and looking forward to the end of their work day. So they log onto their social media accounts and browse through their Facebook, Instagram, and Twitter feeds as they start to unwind.
Posts that include a call to action (to invite your followers to click on a link) work best during this time frame too. Just make sure that the caption on your Instagram or Facebook image is strong and the details in your post are accurate and easy to understand.
When you take advantage of this “high traffic” window you’ll notice that your posts are being read by more people and when you post on a consistent basis you’ll start to see increasing levels of engagement and interaction.
Tip #2 It’s not about the likes…
You can’t create engaging social media content if you don’t understand your target audience so make sure you know your Ideal Client like you know your best friend!
One of the most effective ways to achieve this deep understanding is to create your own Ideal Client persona. This persona should capture character traits, age, likes, dislikes, gender etc. Do a simple Google search on “Ideal Client Persona” and you’ll find many excellent exercises that will help you with this.
High-growth and Marketing Executive Barbra Gago reinforces this idea of identifying your target audience early on in your business to reach high levels of engagement: “Engaging content will happen naturally if you spend the time to really get to know the people you are trying to connect with. Your goal should be to engage over time, not to just drive numbers up with campaigns here and there. It’s about consistency, patience (listening), and understanding.”
The more effort you put into identifying your Ideal Client, the easier it will be for you to connect and build relationships with exactly the right type of clients and customers on social media. This is not about getting lots of likes or hearts. The ultimate aim here is to attract a following of clients you’d love to work and who will love your products and services in return.
Tip #3 Go for volume
Research from Beevolve has shown that regularly sharing loads of information on Twitter will help you grow your following at an exponential rate. This makes total sense because the more information there is about you and what you do, the easier it is for people to find it and follow you. It’s really that simple!
Whatever you do, though, don’t take this as an opportunity to share content that has nothing to do with your business. Use Twitter as a platform to interact with other like-minded people in your industry and share about your products and services. You should also make an effort to re-tweet information that is relevant to you and what you stand for.
Another important (and hidden) benefit of sharing on Twitter is this – you’ll learn to articulate your thoughts with very few words. This is a phenomenal skill that will serve you extremely well, online. After all, no one enjoys reading a “novel” in a social media post! Being active on Twitter also allows you to use the power of good hashtags to maximize the reach of your tweets in the long term.
Tip #4 Avoid being a “Meformer”
You probably aren’t even aware of this but every one of your social media posts falls into one of two categories. Nathan Ellering of the CoSchedule blog, calls these categories “Meformers” and “Informers.”
Meformers are people who talk only about themselves.
Informers are people who bring value to the table.
As a business owner, always make sure that you are an Informer – never a Meformer. When you do this, your social media fans and followers will be inspired and motivated to read your high value posts and tweets and engage with you via comments. They’ll come to see you as the caring expert that you are – someone who is always ready to help and support them.
Tip #5 Track those trends
Did you know that some days are better than others if you’re posting certain types of content on social media? To capitalize on current trends, do your research and check on trending topics at the start of your day. Then keep track of the types of content and topics that are the most popular and the times you should post to receive increased interaction from your followers.
Trending topics are also important on image sharing platforms such as Pinterest. Pinterest Analytics can show you details on the segments of your content that are being saved and the visuals that are attracting interest and views.
Pinterest Analytics is available on all standard accounts (you’ll get access the second you create a Pinterest account), and is a fantastic way to keep at the top of your game and adapt your content to engage your audience.
Tip #6 Don’t be a “Negative Nelly!”
‘What type of content should I create for my business social media accounts?’ This is one of the most common questions that I receive from my clients who are entrepreneurs and business owners.
Here’s a powerhouse tip that’s been proven to work well: start a social media campaign around relevant business themes and topics that you enjoy.
For instance, if you’re a business coach and you love coaching clients around mindset work, create lots of content around this topic. It’s a great place to kickstart a social media campaign because you’ll be inspired to post and to share.
My advice is to avoid content that is negative or depressing. Who wants to connect with a “Negative Nelly” who’s perpetually down and out? Even if you’re not “feeling it” that day, it’s best to share the positive side of every situation on your business social media accounts. We all need a voice of encouragement to help us get through tough times – so adapt your content accordingly and you will see engagement levels start to go up over time.
The best part about running a social media campaign is that you have lots of freedom to get creative! You can curate content that you enjoy and that will draw a community of kindred spirits who share your values and love the topics that you love. Plus, you’ll be able to create authentic relationships with your followers and attract ideal clients from around the world.
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