If you’re a new coach or business owner, chances are one of the first thing on your mind is how to get clients.
You want to make a big impact on the world and in the lives of your clients, and hope to earn a good living from this noble calling. But the thought of marketing intimidates you and your not sure exactly where to begin.
That’s why I’ve created this guide. I want you to get clients now, and with these tips and steps you’re going to implement, you will start positioning yourself as the go-to coach in your industry.
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1. Get clear on who you want to coach or work with.
One of the most important steps you can take that will help ensure you stand out and start attracting clients is to get crystal clear on who you want to coach.
Many coaches start with the idea that they want to help everyone, and while that is a noble goal, the reality is that by not getting specific on who you want to work with will make you less memorable and more generic.
By creating an Ideal Client Avatar – a persona that represents the type of person you want to help – you will start attracting that type of client into your business.
It’s important to note that the more detailed you can make this Ideal Client Avatar (demographics, interests, quirks, lifestyle habits, etc.) the more effective it will be in helping that type of client find and want to work with you.
Whenever you are writing blog posts and creating new coaching packages, you will want to have this Ideal Client in mind.
2. Focus On Benefits.
The features of a coaching package, (such as how many hours a client works with you, how many worksheets they get, etc.), isn’t what actually makes a client decide to work with you.
It’s the benefits they get from working with you that helps them make that decision.
If you are a Health Coach, will your client be getting more energy from working with you?
Will they be losing weight?
Will they feel better about themselves?
Make sure that your copywriting places an emphasis on benefits as much as possible.
3. Know where your Ideal Client hangs out online.
Marketing isn’t as complicated as it may seem. The goal is to find out where your Ideal Client spends time online, and let them know about who you are and what you do.
Are they spending time in a particular Facebook group?
Do they use Instagram often? If so, what hashtags are they using?
4. Create a marketing plan
When a new person lands on your site, they may not be interested in enrolling in your premium coaching package. They need to get to know you better and see if you have can help them resolve whatever problem they are in need of resolving.
At first, they may read your blog posts and then subscribe to your newsletter. If you have a free opt-in gift, they will read that and then consider looking into any books or info products you offer.
Creating free content and products that are an easy ‘yes’ for customers and that offer high value will increase the chances of them wanting to work with you further.
5. Take actions every day that help you find clients.
When starting a business there are SO many things to do. But if the desire is to find clients, make sure you are focusing on client-generating activities on a daily basis. Client-generating activities include:
- Emailing your list about your offers/discovery sessions
- Paid traffic set up (Facebook ads, Youtube ads)
- Posting for discovery session in FB group
- Creating webinars/preview calls/Google Hangouts
- Creating video series
- Speaking engagements
6. Host Discovery Sessions
A Discovery Session allows not only an Ideal Client to find out if you are the right coach for them, but it also helps you determine if they are the right client for you.
The key to successful Discovery Sessions is to have a general layout or formula. This should include knowing the objections that the client may face, ( time, money, etc.), and helping them overcome those objections by focusing on the benefits they will get from working with you.
7. Consider offering free sessions.
When starting your coaching business, you may want to consider offering free coaching sessions. This can be a good way to get the word out about your services and new career. It can also be a great confidence builder to see first hand your clients getting fantastic results!
Begin by letting your friends and family know that you are taking a limited amount of clients for a discounted rate, or for free. Let them know exactly how many sessions they will get until your rates increase. Once you’ve finished coaching them, let them know how they can continue working with you. Following up is key!
Make sure to set a limit to how long you offer free sessions, as you are running a business and not a hobby.
Another way to offer free services while building your network is to have free trainings, meetups, or regular Q&A time with potential clients. This allows you to build relationships while showing your area of expertise and gaining experience. Once the meetup or training is over, let the attendees know about your paid coaching packages.
What tip are you going to implement this week to help you find clients? Leave a comment below and let me know!
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