How to Create an It Girl Personal Brand

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As an It Girl coach, it's important to create an authentic personal brand that expresses who you are and what you stand for, as well as your desires and interests. Sharing your story and who you are as a unique individual will help potential clients connect with you and book a Discovery Call to get to know you better!

My program teaches coaches just how important it is to develop a strong online presence and personal brand. Today I wanted to share some pointers with you so you can begin cultivating the brand you desire!

Sharing Your Interests.

Just this week, I've shared photos from our trip to Italy plus sneak peeks at my mentor Gina's event at a Tuscan mansion. As you probably already know, travel is an important part of my life. My readers know this because I make I have consciously decided to show my lifestyle and interests.

This connects with my Ideal Clients, who share similar interests in travel and healthy living, as well as creating a lifestyle business. Many of my clients and students have decided to work with me because we share such similar desires and goals.

Action step

Make a list of your interests and create an action plan to integrate them into your website copy and Social Media content calendar. Instagram is a fantastic way of sharing your interests through photos.

Sharing Your Story.

What problems have you overcome to get to where you are in life?

My mentor Gina Devee is an excellent example of how sharing your struggles can help you not only uplift and inspire others but create a business based on sharing solutions to those struggles. For example, her coaching program ( The Academy) helps women who have struggled like she did to have a successful business and luxury lifestyle reach and exceed their goals.

Sharing how I trained as a Health Coach yet decided it wasn’t the career path for me is something I share in my masterclasses and training. I want to let my readers and clients know that we all make mistakes and take detours on our journey as coaches and entrepreneurs and can support each other in each phase of the journey.

Action step

Make a list of things you have struggled with in your life and begin incorporating your story into your about page and blog posts. Detail how you overcame problems or difficult situations.


Share Your Daily Life.

Giving your Ideal Clients, a glimpse into your routine can help them connect with you, which can help them decide on if you are the right coach for them.

I share photos from my favorite restaurants and juice places with my Instagram followers. This shows my passion for healthy cuisine and helps me connect with Wellness and Health Coaches, as well as other women who share a similar interest in holistic living.

You can also share your morning or evening routine, or show your workspace. I always enjoy seeing where my readers craft their content or do client sessions!

Action step

Make a list of your daily routines and begin brainstorming how you can share them on Social Media. Do you go to the same cafe to work every day or local juice bar? Share pics and tweets on Social Media.


Share Your Desires.

It Girl coaches want to make a big difference in this world, in both the lives of their clients and customers as well as to those who come across their content and message.

Your readers will enjoy learning about your personal desires too, such as if you want to move to Paris one day or start a family. The more personal you get with your readers, the more your copy connects and your Ideal Clients get to know your dreams and desires, as well as if you can help them accomplish their goals.

Action step

Do you desire to spark a global movement of women creating passion-based businesses? Or of people eating organic? Share your desires with your readers in your blog posts.


What other practices have you done to your business to create your own personal brand? Leave your comments and tips below!

Jess xx

If you liked this post you will love my flagship program It Girl Business Mastery


  • Jessica Nazarali

    January 9, 2016

    Thank you for your comment Bridget!

  • Bridjet

    January 9, 2016

    Always on Point Jess!!!!!

  • Jessica Nazarali

    October 19, 2015

    Hi Lape!

    Thank you for your comment. Your people most definitely will as they will likely have similar interests :)

  • Lape

    October 10, 2015

    Hi Jessica. I like your post. It’s always tough to know how muh to reveal online. It can be nerve-racking! Having said that, I love nail art, eating out and travel. I show all these on my Instagram account but I hope people still take me seriously as a writer and soon-to-be author :-)