Grow Your Coaching Biz with Blogging + Social Media

grow your coaching business

Never before has building a thriving coaching or online business been as possible as it is now. Thanks to the internet, you can grow your online tribe in record time and create a standout brand that connects with your Ideal Clients and makes a positive impact on the world.

And yet..

Is blogging consistently a challenge for you?

Do you struggle with what to post on Social Media, or find it all overwhelming a drain on your energy?

Like most coaches and business owners, perhaps you’ve answered yes to the questions above and are looking to find a holistic way to grow your business. One that feels organic and natural and that works.

Today I want to share with you a few tips that have helped me grow my own coaching and writing business, and that can make a big impact on yours too!

Know Who You Serve.

Knowing your Ideal Client is the make or break point of your business, as is doing market research on how you can serve them as a coach. What problems are they facing? Where do they hang out on Social Media, and what blogs do they read? Knowing who your Ideal Client is is the starting point for your business and also your Social Media and blogging strategy.

If you’re confused about who exactly your Ideal Client is and what niche you’re in, I suggest checking out It Girl Business Mastery, an incredible program for new coaches and business owners looking to gain clarity in all aspects of your business. 

Banish Social Media Overwhelm.

I always tell my clients that Social Media and blogging are only one part of your marketing and branding endeavours. What this means is that you shouldn’t be online 24/7, trying to stay on top of every single tweet in your feed or avoiding doing other marketing activities such as taking Facebook ads.

While it’s true that blogging and Social Media are incredible ways to connect with your Ideal Clients and readers, the reality is that it takes time to grow an online platform.


Your platform is based off of creating consistently helpful or inspiring content, and becoming a reliable source for a potential client to frequent.

Before we dive deep, let’s get one thing clear: spending loads of time on Social Media (chatting on Facebook, looking at cat photos…) isn’t going to grow your business.

I teach my clients that you need to be strategic and proactive with what you do. Focus on money making activities, even when it comes to Social Media. This means possibly setting a timer so you don’t get lost in looking at cool places to stay in Bali on Pinterest, or chatting with friends. 

By getting clear on your Ideal Client and writing down exactly what you need to do online before you turn on your computer, you’re going to both banish overwhelm and get focused.

Action Step: After you have worked out your Ideal Client Avatar, create a Social Media strategy (or hire a strategist to create one for you). Get clear on the amount of time you are going to spend and where, when you’re online.

Choose 1-3 Social Media networks to focus on. Go with your gut instinct on this. If you haaate Facebook, try optimizing your content for Pinterest and pinning your content to group boards.

Create Content That Over delivers.

One of the core elements I focus on with my clients is creating an editorial calendar for their businesses that is based off of what their readers would LOVE to read, and that helps them solve a problem.

Your blog posts need to be uber helpful or inspirational, and share-worthy. This is why you absolutely MUST create an editorial calendar for your blog, based off of what readers have told you they are interested in.

No more fly by the pants blogging. If you are a coach and want to create a business, you need to get serious about what type of content you create, and when you publish it.

This is what I try to achieve with my blog posts. Each post is focused on a topic that helps new coaches, business owners and solo professionals to grow their businesses, from how to choose your niche to how to make 10K per month.

The posts are lengthy but easy to read, and get plenty of shares on Social Media because they are so darn helpful!

Action Step: Whatever coaching niche you are in, decide to create an editorial calendar filled with blog posts that are so valuable to your readers that they just must work with you, or at the very least tell all their friends about how generous and awesome you are!

Start Using Pinterest!

Whether you’re looking to sell premium coaching packages, ebooks, or courses, I really suggest trying out Pinterest.

Pinterest is proving to be a visually-appealing place to hangout online, and is attracting millions of users from around the world. It’s also the main platform I use for promoting both my own blog posts and content, as well as promoting my client’s.

What makes it so appealing for coaches and business owners? There are a number of group boards you can join and pin your content to, making it easier to get in front of Ideal Clients ( for free!) compared to Facebook or Twitter.

You can also create your own group boards around your niche and invite others to pin to it. 

Action Step: Join Jessica’s Coaching board and start pinning your blog posts! Make sure you have vertical images you can pin in your posts so that they show up nicely and attract repins on Pinterest.


Focus On Engagement.

No matter how many followers you have, focus on engagement when using Social Media over Likes or other metrics. Caring for people and responding to their comments or questions in Facebook groups or on the hot new Periscope app leaves a lasting impression and is what helps build your brand and online tribe.

Even if you are a totally new coach, you can outshine competitors by going the extra mile and interacting with people online. Whether you cold email someone who commented on your blog and thank them or Direct Message someone on Twitter, think about how you can use your online platform to show your skills as a coach and desire to help people.

Action Step: Make a list of ways you can directly engage with people. Get creative here!

Do you wish to know more about setting up social media sites for your brand and business? Learn more about my flagship program It Girl Business Mastery and It Girl Personal Mastery by clicking on the links.

How are you using social media to grow your business? Leave a comment below and let me know!

Jess xx


  • Elizabeth

    September 18, 2015

    Glad you enjoyed it Tracey! :)

  • Elizabeth

    September 18, 2015

    I too love Pinterest!! I get almost half my traffic from my pins!

    So happy you found this post helpful and have gotten crystal clear on your ICA. :)

  • Tracey Spencer

    September 16, 2015

    Thanks for sharing! I scribbled down a few tips to start applying! Super helpful :)

  • Cynthia

    September 16, 2015

    Ooh *bookmarking!
    This post is generously loaded with so many gems and easily actionable tips.
    My focus is to really get the most out of Pinterest (my FAVE), I need to change the way I view the platform. I use google analytics to really nail down my ICA and find it much easier to write and post on social channels with that clear reader in mind.
    Thank you for this awesome post Jessica + Elizabeth.
    Big love ladies. C.x

  • Elizabeth

    September 16, 2015

    Hey Sami! That is fantastic, I think you could do some amazing posts on topics pertaining to your niche! I’d love to learn more about what you do.

  • Elizabeth

    September 13, 2015

    So happy it was helpful Sophie! :)

  • Sami Wunder

    September 13, 2015

    Hi Jessica, Hi Elisabeth!
    That was supremely helpful !! Thank you! I’m a certified love and relationship coach for women and I loved the idea about setting up an editorial calendar for my blogposts to deliver best value to my readers. I look forward to reading more from you both!! Love Sami

  • Jessica Nazarali

    September 12, 2015

    We are so glad you loved it Sophie!

  • Sophie

    September 11, 2015

    Thank you so much Elizabeth for this awesome blog post! I must admit it came at a really good time for me, this was just the pick up I needed. xxxmuch love

    Sophie W :)