How To Create Your First Successful Group Program

In this week’s video, we’re discussing the art of working with groups so you can launch a successful group program!

Here are my Top Five Tips in Launching a Group Program:

1. Bigger isn’t always better.
My first group program only had seven participants – it was more of a high-end group mastermind. I was grateful that I only had seven people in the program because it gave me the opportunity to test out my program and make improvements before I ran a bigger group program next time.

If you’re thinking of launching your first group program, having a small or intimate mastermind with ten people or under can work really nicely. And the good news about this is you can charge more as the participants will be getting a lot of one on one time with you.

2. Have a dedicated virtual assistant who can assist with the customer service.
Launching a group program tends to create more administration work than if you’re just working with one-on-one clients. You will be receiving emails about login issues, inability to access the training material or scheduling questions… imagine getting these inquiries from 20 or 50 or 100 people, it can get very overwhelming.

Make sure that you have a great support structure set-up and in place so your customers will have an amazing experience and you also have a great experience delivering the program.

3. Make sure you have the content ready to go.
I highly recommend that you have your content ready 48 hours before the module  or course content is due to be released. Unavoidable circumstances always seem to happen when a module is due to be released, like my internet going down or a team member being sick so it’s a good idea to stay ahead.

Plan backward and make sure you have ample time for editing and revisions so you can deliver amazing content.

4. Have boundaries when it comes to clients expectations in your program.

I like to do this during Orientation. So before the program begins, the client will receive an orientation pack that outlines what they can expect from the program, setting any necessary boundaries and also to make sure that the client has the emails and necessary links to start the program.

By doing this you are setting the client up for success and hopefully a positive experience in your program.

5. Ask for feedback and testimonials.
At the end of the program, I reach out to my clients and ask if they would like to participant in a feedback call. I ask the client what they enjoyed about the program and what can be improved. I also get great soundbites that can be used as testimonials.

Now, I would like to hear from you! Comment below and tell me what plans you have for creating group programs and which of these steps you’re going to implement in your business.


1 Comment

  • Erika Stroh

    March 31, 2016

    In looking to create my first small group program, I’m concerned about not getting enough registrants. As you mention above, creating clarity and setting boundaries before the program so participants know what to expect is important. However, what if part of the expectations include creating a supportive community of like-minded women and only a few register? Your thoughts on how to handle this potential situation…thanks!