Content creation can be exhilarating and nerve-racking at the same time.
On the one hand, you get to share your views with a global audience and on the other – you need to keep their interest week after week, month after month.
I’ve found the most important element to remember is this: post content that is valuable to your audience.
I try to be as consistent as I can with the content that I post, and I make sure I relate everything back to something that my audience finds useful.
Masterful content creation takes practice, focus, and persistence but it’s worth the trouble because you’ll be rewarded with a growing tribe of loyal fans and followers. Here are some of the key factors you need to know to master content creation.
Quality over quantity. Always.
So, how often should you publish your content?
You may have noticed that blog posts are generally published on a weekly basis; a standard for most content creators since it gives the audience enough time to catch up on posts throughout the week before the next one goes “live” online.
If you’re just starting out creating your own content, you might find it more doable to publish content once every two weeks.
Keep in mind that when it comes to blog posts, less is more.
A bi-weekly turnaround time will give you enough room to think of new and exciting topics and ideas to engage your audience rather than churning out dull or worse – meaningless posts – week after week, just to hit the weekly quota.
Top of the game
The best way to stay on top of the content creation game is to plan ahead.
Start by working at least one week in advance. You will notice that not only is this good for your business, but it’s also good for your stress levels!
Brainstorm ideas for blog posts, and social media posts, then take the best ones and use them to create a great post for the week ahead.
If you can move things along, so you’re 2 or even 3 or 4 weeks ahead – even better!
When you’ve written the posts, make sure you enter all your content where it needs to go and schedule it at your preferred time, so it’s posted when you have the most number of people opening your emails, browsing social media or visiting your blog.
Do you want to read it?
Who wants to read an article or watch a video which feels like a waste of time? Before writing, make sure you have valuable information or ideas to share.
The same goes for your social media content such as posts on Instagram, tweets on Twitter, and updates on Facebook.
The best way to know if your content is valuable, is to ask yourself this question, “Would I read this?” And then be brutally honest with your answer.
Think about creating content that answers common queries, motivates people to look at something in a new way, or that uses relevant examples which your target audience can relate to on a personal level.
Timing is everything
If only I had one more extra hour in the day to get work done… don’t we all say this every once in a while!
Time is a very important factor when posting consistent, engaging content. We have to make time to write the blog posts, pick a consistent time to post, and make sure your audience knows just where to find it – timing is everything!
Make sure you’re posting on a platform which your audience checks on a regular basis, and don’t forget to promote your other social channels, so people know where to find out.
Once you have settled on a time, place, and channel to post – never miss it. This is one of the best ways to strengthen your bond with your audience since they know when to hear from you. It’s like checking in with an old friend!
Do you find it hard to get in the mood to write? One of the best ways to get over “writer’s block” is to add some fun into the process.
Switch up your writing environment. If you always write at home, trying going to a cafe. Another great way to maintain your writing flow is to focus on topics that you truly enjoy.
Remember: if the writing a process feels tedious to you, then it’s going to be conveyed in your words. Your audience will pick up on this energy and hit the back button…
And that’s definitely not what you want!
When I sit down and write posts for my blog and social media accounts, I like to get in the mood with a warm cup of tea in a relaxed environment.
Not only does it help me focus better on what I’m writing, but I find I get into it more and the words flow easily.
Be an idea magnet
Ideas for content are everywhere. You just need to look at the world as a giant space where every single experience can be turned into a piece of valuable content.
If you start feeling uninspired or if you feel you’re running out of content for your blog or social platforms, take the time and start researching new and innovative ideas which can be adapted to your business.
Watch a few documentaries to get the creative juices flowing, or start on a new book to help your mind see things from a different perspective.
Focus on creating quality content rather than pumping out posts just to fill the gaps.
Get fresh input
Sometimes you can have the greatest idea in your head but writing about it isn’t always easy.
Been there, done that!
A good way around this is to show your post or content to someone who doesn’t know much about your topic – such as a friend who isn’t in your industry or area of expertise. You’ll get some great feedback through fresh eyes, and you’ll be able to fix flaws that you may have missed.
Maybe the post was too complex for your friend to understand, so you need to simplify it? Perhaps it just didn’t make sense, and you should scrap it altogether and come up with something new? This is the beauty of sharing your ideas.
If nobody is on hand to hear your ideas or read your posts, not to worry!
You can achieve the same result by reading your post aloud and recording yourself. Listen to the recording and ask yourself questions which relate to the topic you’re exploring. Doing this will help you eliminate information that does not suit its purpose or ideas that don’t flow very well.
Let your personality shine through
Maximize the power of social media channels such as Facebook, Instagram, and Twitter by getting into the habit of adding valuable content on more than one platform.
Avoid sharing the exact information on each platform. Instead, design specific posts and copy for each social channel.
Keep your eye on the statistics. Note numbers such as click-throughs, interaction, engagement and where your followers are coming from. Not only will this help determine the type of people reading your content, but you can also alter your posts to suit their needs in the future.
Far more than blog posts or articles, social media channels are informal and make it so much easier to let your personality shine through.
Marketing Coach Jill Celeste believes that a strong connection on social media will lead to a loyal audience: “Social media is a great place to market with your personality. You can tell a joke, share a funny cartoon, post personal pictures or ask for advice. People buy from those they trust, so if you show your personality in your marketing, you are building trust with your audience.”
Content creation will cease to be a chore when you think of it as service and have fun in the process. See it as a way to connect with your audience, answer their questions and start a conversation about a topic that you love and that your audience wants to hear about.
When you master content creation for your business, you will easily and consistently attract loyal fans and followers who’ll love you and everything you offer.