How to Use PR and Media To Be An It Girl Coach

How to Use PR and Media To Be An It Girl Coach

How to Use PR and Media To Be An It Girl Coach

Do you have the desire to be featured in glossy magazines or in the media?

Do you wish you could guest post on large blogs in your industry?

I’ve got great news for you: it’s totally possible for you to be featured in the media, no matter how new you are as a coach.

I’ve had the pleasure of being featured in magazines such as Cleo, Marie Claire, and Women’s Health & Fitness in addition to websites like I Quit Sugar and the Divine Living Magazine. I also had the pleasure of being on the cover of Australian Content Magazine in 2015 which was super exciting!

In today’s post, we’re going to cover what it takes to get the media interested in your business and story, as well as how to position yourself as the It Girl or expert in your industry. I go more in depth into media and PR in my popular program It Girl Entrepreneur.

1. Get clear on your message.

Magazines and reporters want to find experts on certain subjects to interview and featured. The best way to establish yourself as an expert is to be very clear on your website and in everything that you do, who you help, and how you help them.

If a magazine is running an article on how to make the best green smoothies, they are going to want to feature someone who is a master green smoothie maker that can give a great recipe that is easy to make.

If you happen to be a green smoothie wiz or health coach that just happens to rock at making them, you need to write blog posts that feature green smoothie recipes.

Another example would be if a publication is looking for an expert on Pinterest to give their top tips on how small businesses can use this growing visual Social Media platform to skyrocket their brand. I

f  you’re a Social Media expert that has experience with Pinterest, make it known on your site, especially on your About page and in your blog posts, as well as on all of your Social Media profiles.

2. Find Personal Stories that relate to Your Message.

Stories have a strong power to them in many ways. They captivate a person, and pull them in. The media loves featuring coaches and experts who share their stories of triumph and failure, and that give lessons as to how others undergoing similar struggles can overcome them.

Use genuine stories that relate to the topic you are being interviewed on or that you are writing about.

3. Build a Brand That The Media Would Want To Connect With.

There is a reason the first tip I gave in today’s post pertains to being clear in what you do and who you solve. It’s a sign of how professional you are and helps you attract not only the right media opportunities but the right clients.

Another way to get crystal clear is to create an overall brand that is professional and consistent with what you do, and who you are. From your blog post images to your Social Media profiles and even your newsletters, your design and message needs to be super clear and consistent.

Commit to growing a strong brand online and offline and you will be in a perfect spot to grow your business and presence in your field both locally and even internationally.

4. Create A Media Page.

If you want to get media attention, it’s integral to create a media page on your site that lists where you have been featured, as well as your professional bio and if you are available for interviews, speaking engagements, etc
Be specific in what your area of expertise is, and what topics you can cover. Make sure it’s easy for reporters to get ahold of you by mentioning where you can be contacted.

Have a look at my media page here.

5. Let Reporters Know You Share Features.

Make it clear when you get in touch with any publication you are pitching for a guest post or feature that you share your interviews and posts through your network. Include how many followers you have.

Let the publication know you are familiar with their magazine/site and that you know you’re audience will love being introduced to them. This lets the reporter or editor know that you are committed to helping them spread the word about their site.

6. Join HARO or Sourcebottle.

The challenging aspect of getting media attention that most new coaches and other experts seem to avoid is pitching relevant news sources.pitch relevant news sources.

This is the hard part as instead of staying on your blog and within your network, you need to expand your contacts and get in touch directly with new people, such as reporters or editors that may be interested in your story or tips.

Join a site such as HARO or Sourcebottle and begin responding to calls for experts in your field.

I was featured in Cleo because I responded quickly to a media request for experts in my niche,  and I  had a unique and interesting take on the topic. I also made myself available for the photoshoot they needed for the feature.

Apply asap, and share your interview on Social Media and through your blog and newsletter to show your gratitude to the publication for the feature. This could inspire them to get back in touch with you and feature you yet again in their publication.

7. Stay in touch with the editor or assistant.

Keep in touch with the editor, assistant, or reporter who interviewed you and periodically ask if they need quotes for their current issue or any future publications. This is key to maintaining a relationship with the publication so that you become the go-to person they contact when they need an expert in your field.

8. Share story on your media page and putting the logo on the sidebar or homepage.

Make sure to add the publication’s logo to your website ( media page, sidebar, etc) so that new readers to your site see where you have been featured, and to let other publications know you do interviews and expert commentary.

 It may take a while but be persistent – don’t give up!

What advice do you have for approaching the media? Share your tips in the comment section below!

With love,

Jessica xx


  • Nina

    July 17, 2015


    You could have easily charged $ for the knowledge you laid out. Thank you for taking the time to put together this well written and informative article. I learned a lot by reading it and I will impliment its principles into my practice.